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New IAAF rule opens door to more sponsorship opportunities for athletes

 

posted by Focused on December 5, 2011 @ 2:34 pm in MEDIA

Marketwatch.com reports that a new IAAF rule could play a key role in boosting the earnings of track athletes. The rule, scheduled to come into effect on January 12, 2012, will "allow two logos on an athlete’s uniform, that of the manufacturer and another sponsor...". Having more than one sponsor lifts a considerable amount of pressure of an athlete's shoulders. Please read the article here

 

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Tags : athletics, opportunity, track & field, sponsorship, business, financial, security, jamaica, sprint
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